Peter Drucker once said, “If it can’t be measured, then it can’t be managed”
It’s impossible to know if a project is working or not unless there are clear metrics to judge success. As consumers become more demanding of personalized experiences, data-driven marketing is becoming more prevalent.
What is Data-Driven Marketing?
Data-driven marketing puts customers at the front and centre of all advertising decisions. It uses data to ensure that all of your customers’ interests, needs, and behaviours are being met.
It can be easy to place other things at the top of your priorities. But none of them matter more than those who can help grow your business – your customers.
Your advertising campaigns should be focused on communicating directly to your audience. Data-driven marketing strategies can help you craft and release effective advertising campaigns that are both memorable and relevant to your target audience.
Data-Driven Marketing Best Practices
Your advertising campaigns should be designed and executed in a way that speaks directly to your audience. So, what are a few things you should know?
Understand your audience
Data-driven marketing only works if your customer data is accurate. In fact, University of Pennsylvania states, “57 percent of marketers are incorrectly interpreting data and likely getting incorrect results”. Your data needs to accurately reflect your customers and overall target market. Without it your data is useless – hence the name, data-driven.
Before you begin applying data-driven marketing strategies, make sure you’re familiar with your audience. Gather data on your ideal customers and build buyer personas. Reach out to current and potential customers to gather feedback.
Manage your data
We know that data is constantly changing. That’s why this process isn’t just about collecting and analyzing data, but data management too.
Data management is an integral part of any data-driven marketing strategy. It helps you identify opportunities for improvement, and it saves you valuable time and resources. So, routinely analyze your data. Keep track of your campaigns and measure results regularly to identify which strategies and data are getting you the best results.
Watch your competitors
Digital advertising is constantly evolving and it can be difficult to keep up with the latest trends and techniques. This is where paying attention to what your competition is doing can help keep you up-to-date. Implement social listening into your marketing strategy to identify and measure the mentions of your brand, competition, product, or trending industry topics.
Five Benefits of Using Data-Driven Marketing Strategy
The ability to create highly-personalized campaigns is one of the biggest advantages of data-driven marketing. Evergage states, “86% of marketers have seen a measurable lift in business results from their personalization campaigns”. By collecting data, this allows marketers to reach specific audiences based on their interests and buying habits.
Data-driven marketing allows marketers to create highly-personalized campaigns that are optimized for each individual. Salesforce reports, 70% of consumers say a company’s understanding of their personal needs influences their loyalty. Customer behaviours are changing and businesses need to prove to their customers that they are listening to their audience. Pay attention to what your customers are saying through your data. You can adjust your messaging and offers depending on the changes in your customers’ behaviour. Then, you can show up with the right message on the right channel at the right time.
2. Better Reach
Data-driven insights help you reach out to prospects and customers across all channels. You can determine where your customers are and when they are online. Data can help you improve your reach across multiple channels and improve the consistency and alignment of your messages.
3. Easy to see what’s working and what’s not
Data-driven marketing helps you identify the content that is most likely to convert leads into customers. This helps determine the right time and budget to spend on it.
Want to know what your customers want before they do? Data-driven marketing allows you to pre-target consumers.You can collect and interpret their interests and preferences before they even meet you. This lets you predict their buying habits and then customize your messages based on their responses.
With marketing automation tools, you can identify which websites and social media platforms people came to yours from. This helps in creating targeted advertising campaigns, too. You can be there when your customers need you and engage in real time. Then, deliver the right content or offer through the right channel.
5. Customer Needs
If you build something that people want, but they don’t need, then you’re not going to get that many takers. Developing products that serve customer needs is the key to success.
Before you launch, collect data to understand your potential customers needs and goals. Knowing what your prospective customers want and need before they buy can help you develop a strategy that fits their needs and budget. This information can help you develop products that are both unique and compelling.
Personalize your Marketing
Some companies are taking advantage of the data they collect to create personalized marketing campaigns that are specifically designed for their audience. Here’s what you can do:
–Email Campaigns – One of the most cost-effective and successful ways to get people’s attention is through email marketing. However, If an email doesn’t catch the recipient’s attention, it will end up in the trash can.
By collecting data about your customers, you can learn more about them and their pain points. This data will help you create effective email marketing campaigns and meet your marketing goals.
–Landing pages – Creating a landing page that collects data is a great way to gather more details about your customer. It can also be used to further develop your content and email campaigns.
Many companies are implementing data-driven marketing strategies to optimize their landing pages. For instance, a restaurant might create a landing page that includes a discount code and an offer. The owner knows their customers and can utilize the data to create an email marketing campaign, spice up their ad copy, or make changes to their website.
–Retargeting – Data can help you retarget your customers based on their purchase history. This can help you identify which ads are relevant to the customers who bought the goods or services they recently purchased.
How Can Beam.city Help YOU?
To keep up with the changes in the world of marketing, you need to implement tools that allow you to easily manage your marketing strategy. Data focuses on what works for you at times when you can’t. It may seem overwhelming, but it doesn’t have to be. Beam.city DNA can boost your marketing strategy with artificial intelligence. From A/B testing to advanced analytics, sit back while DNA does all the work for you! Book a meeting with us today to find out more.
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Beam.city DNA is an A.I. enhanced software as a service platform that enables omnichannel ad automation at brand scale. If you want consulting help for your specific advertising need, we can help but that is not our focus.
An ad network is a website, or collection of websites where advertisers can publish their ads using shared rules. For example Facebook and Google adwords are large ad networks that reach billions of people online every month.
Beam.city DNA is easy enough for advertising novices to get started fast, and sophisticated enough so veteran advertisers can get dramatic performance improvements in days.
It works great for brand awareness, to drive physical interactions or transactions for e-Commerce, lead generation, app installs or SaaS. How will you use Beam.city DNA today?
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5. Fill out your company profile, add the company logo, set up your team members, then begin advertising! We will reach out to show you the ropes as soon as possible.
With Beam.city DNA, you need 10s of actions to make high performing ads on one or more ad networks. This is 100 times fewer actions that in takes on the native tools out there.
Thanks to DNA, when you create your promotion, the platform will publish & monitor your ad performances in real-time for you, adjusting to impressions, click throughs and costs across 8 dimensions
2. Period of the Day.
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DNA spots more patterns & opportunities each hour than most people can adjust to in a several days.
Beam.city will reveal Interest & behavior level statistics that you do not have. Not just the cost, impression & click throughs per interest, but also the breakdown on demographics, devices, placements, schedules and much more.
This will help you answer the question: "Which personas gravitate to my message when paired with this keyword or interest?". The answer to this question will cut up to 83.33% of wasted ad-spend.
Congratulations. Once you are signed up, you will need to upload the media you need for ads & any ad campaigns from Google & facebook you want to test against. Other things to consider include payment, audiences, your team and more.
All signups get a complimentary session explaining the user interface, functionality and where to find help in the platform.
Pay for the A.I. driven functionality you want, combined with a small percentage of your ad-spend. This allows you get more done & better at every budget level.
For small businesses that are novices to advertising, we have experienced up to 36 times more click throughs at a third of the cost (100 times better results).
For brands that have marketing teams, we have helped them get up to 6 times better results in 3 days.
In 1 minute, you can create promotions to run on the top social, search and display networks, freeing up hours (or days!) so you can spend more time on creative activities, and analysis.
Your team will save so much time, get much more done and gain enough high quality insights that you can finally achieve a positive ROI on your most ambitious campaigns.
DNA supports several top ad channel including:
Yes! You get a complimentary onboarding that guides you through the user interface, all the functions of Beam.city DNA, and instructions for getting further support.
Yes! You can easily import previous campaigns from Facebook and Google Ads. In addition, DNA can help you improve results of campaigns you've already started running.
As often as you like or not at all! You can keep a close eye on your campaign performance, but we believe your time is better spent elsewhere... After publishing your campaign, DNA will monitor your ad performance in real-time and adjust settings across a number of dimensions to improve your results. A quick look at your report will show you comprehensive data about your ads.
DNA provides exclusive statistics about your audiences and gives detailed behavioural insights. Along with cost per click, click-through rate and impressions, you can view extensive data on your customers':