The Future of eCommerce: How is AI Becoming Essential to eCommerce Growth?

Have you ever thought of a world where you can simply input numerous data into your computer, and it automatically spits out the information you...

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11 Incredible Google AdWords Hacks to Skyrocket Your Conversion Rate

25 February 2022
Jananie Chandranathan

Not getting the conversions or clicks you want from your Google ads? Then you MUST implement these 11 AdWords hacks to work the magic. Google...

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74% of Consumers Start Their Product Hunting Here

3 February 2022
Jananie Chandranathan

Amazon is the king of the eCommerce market. Roughly 63% of online shoppers check Amazon to find their desired products. This brings a massive opportunity...

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Why You Should Consider Using Pinterest For Your Business

19 January 2022
Jananie Chandranathan

Pinterest isn’t just a social network; It’s a visual search engine that provides endless opportunities for businesses to grow. Are you using Pinterest to search...

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How to: Spice Up Your Holiday Marketing

17 December 2021
Jananie Chandranathan

All I want for Christmas…..is more customers! The holidays are a great time to engage with customers and spread the holiday spirit! Whether it’s showing...

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How to Increase Your Holiday Sales

2 December 2021
Jananie Chandranathan

As the saying goes, it’s the most wonderful time of the year! But for retailers, it’s the busiest. It’s never too late to start planning...

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How to Prepare for Flash Sales

17 November 2021
Jananie Chandranathan

Remember when you opened your inbox and saw an email saying, “20% off EVERYTHING plus free shipping! Hurry this sale ends in 2 hours!”? Suddenly,...

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5 Types of Shoppers to Look Out For This Black Friday

5 November 2021
Jananie Chandranathan

Have you ever noticed that when you order food with your friends or family, they usually each order something different? Just like that, no two...

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7 Strategies to Skyrocket Your Profits This BFCM Weekend

19 October 2021
Jananie Chandranathan

Yup….it’s that time of year again. Is your eCommerce business prepared for BFCM (Black Friday Cyber Monday) this year? Whether you had a successful BFCM...

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The SIMPLEST ways to respond faster to customers

8 October 2021
Jananie Chandranathan

Here’s a quick story for you. Last Friday, a man named Jim called a car dealership to buy a new car. The salesman tells him,...

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Zeze Peters: Ask Me Anything!

8 October 2021
Joanna Armas

Hi, I’m Zeze, founder and CEO of Beam.City. My background is in aerospace engineering from Cornell University but I’ve spent the last 15 years building...

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Using AI to Enhance Human Life

30 September 2021
Joanna Armas

Our Founder and CEO, Zeze Peters, sits down with host of the RebelRebel Podcast, Michael Dargie. Zeze and Michael discuss AI, rocket science, business and...

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The Future of Digital Advertising

30 September 2021
Joanna Armas

Zeze discusses how AI and digital advertising work together to provide effective ad results on the Georgian Impact podcast with Jon Prial. Hear Zeze talk...

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5 Strategies For BFCM

29 September 2021
Joanna Armas

Preparing for Black Friday and Cyber Monday is more than just putting out great deals. It involves having the right mix of data, campaigns, and...

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How to Expose Your Brand to 90% of Online Customers

29 September 2021
Jananie Chandranathan

Have you ever wondered why we say “Google” instead of “search engine”, or “iPad” instead of “tablet”? Well, this is what brand awareness is. It...

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Here’s What a Successful Conversion Strategy on Snapchat Ads Looks Like

17 September 2021
Jananie Chandranathan

Snapchat, which was once used strictly for snapping friends, is now becoming a great marketing channel for businesses. You might be thinking, “Meh, I don’t...

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Check Out Zeze at MAICON

11 September 2021
Joanna Armas

Learn how AI is transforming Digital Marketing at the upcoming Maicon Conference. Check out our CEO and Founder, Zeze Peters, along with 20+ incredible speakers...

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Leverage Facebook Ads to Increase Customer Loyalty

2 September 2021
Jananie Chandranathan

Attracting new customers is great. I mean- who doesn’t want more customers, right? But, have you really thought about the perks that existing customers bring...

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9 Ways to Run Effective LinkedIn Ads

30 August 2021
Jananie Chandranathan

LinkedIn has helped reinforce and establish business relationships. With over 575 million professionals, the platform provides opportunities for businesses to thrive. If you are a...

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How to Provide a Strong CTA for Your Twitter Ads

24 August 2021
Jananie Chandranathan

Have you ever scrolled through social media and saw an ad that encouraged you to buy something? If so, that might have been the magic...

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6 Ways to Maximize Your YouTube ROI

17 August 2021
Jananie Chandranathan

Think YouTube is just for entertainment? Think again! YouTube is the second most visited site in the world and is used by 55% of marketers...

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How to Increase Your Conversion Rate Using YouTube Lead Gen Forms

4 August 2021
Jananie Chandranathan

Did you know Youtube gets over 1 billion views per day? Well, Youtube has over 2 billion active global users and is the second-largest search...

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We Were Nominated as a Top Advertising Company in Toronto by BestStartup.ca!

2 July 2021
Joanna Armas

We're excited to see that Best Startup Canada has named us one of the best Top Advertising Companies and Startups in Toronto!

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7 Ways to Boost Engagement Using Facebook Ads

15 June 2021
Jananie Chandranathan

Despite the huge number of people using Facebook, most businesses are not able to reach their desired audience through Facebook ads. These tips can help you boost your Facebook ads engagement!

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Warning: These Data-Driven Marketing Tips Are EXTREMELY Useful and Effective!

14 June 2021
Joanna Armas

Peter Drucker once said, “If it can’t be measured, then it can’t be managed.” It's impossible to know if a project is working or not unless there are clear metrics to judge success. As consumers become more demanding of personalized experiences, data-driven marketing is becoming more prevalent.

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How to Prevent These 5 Common Instagram Ads Mistakes

14 June 2021
Jananie Chandranathan

The days of using Instagram for personal use only are long gone. Today, Instagram has over 25 million active business accounts creating brand awareness, engaging with customers and driving sales. Avoid these 5 common Instagram ads mistakes and help your business succeed!

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Digital Advertising vs. Traditional Advertising – Which is Right for You?

27 May 2021
Joanna Armas

Digital advertising is the norm in today’s world. It helps businesses reach a wider audience, create awareness, and achieve better reach and greater results than ever before. This is why it is so important that you invest in digital advertising!

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Zeze Hangs with the Business Bros!

26 May 2021
Joanna Armas

Zeze joins the dynamic duo - Hernan Sias and James Sias AKA the “Business Bros” in a live, upbeat podcast about all things Digital Advertising!

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Plug and Play Spring Summit Panel

13 May 2021
Joanna Armas

Catch Zeze speak at the Plug and Play Spring Summit, along with presentations from other startups in the six industry-focused programs!

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Beam.city Joins Plug and Play!

1 May 2021
Joanna Armas

Plug and Play showcases 98 various startups from six industry-focused innovation programs. We are happy to announce that Beam.city has made it into the Media & Ads Startup Batch, along with 15 other startups!

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We’re a Part of eCommerce North!

26 April 2021
Joanna Armas

We’re so excited that we're a part of the first cohort of eCommerce North! Looking forward to a new era of eCommerce!

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Game Changer: How Omni-Channel Social Ads Are Disrupting Marketing

6 April 2021
Joanna Armas

Zeze sits down with Mark Fidelman, CEO of Fanatics Media and author of Socialized! to discuss how he built DNA using advanced engineering and behavioural science.

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Strategic Ways to Grow Your AI-Centric Startup

9 February 2021
Joanna Armas

Entrepreneur and business coach, Geraldine Jippe, chats with Zeze on the strategies to grow a startup. Zeze speaks from his own thrilling experience building Beam.city - a growing ad tech startup!

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Starting your Day at 3AM?!

1 February 2021
Joanna Armas

Zeze meets up with Bruce Chen to discuss the hustle of being an entrepreneur and advice for new founders managing their team.

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Emerging Tech Companies And How They Are Owning The Future

22 January 2021
Joanna Armas

Zeze moderates the latest Black Professionals in Tech Network Masterclass Panel. Learn more about the hypergrowth companies of the future!

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