Plug and Play showcases 98 various startups from six industry-focused innovation programs. We are happy to announce that Beam.city has made it into the Media & Ads Startup Batch, along with 15 other startups!
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PII, as described in privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
What personal information do we collect from the people that visit our blog, website or app?
We may collect any or all of the information that you give us depending on the type of transaction you enter into, including your name, address, telephone number, and email address, together with data about your use of the website.
Other information that may be needed from time to time to process a request may also be collected as indicated on the website.
This includes informations from your accounts in any third party and partner channels (Google, Youtube, Facebook, Twitter, Snapchat, Amazon, Shopify etc) that you will explicitly authorize Beam.city to collect and act on your behalf.
When do we collect personal information?
We collect information from you when you register on our site, connect your account from a third-party service to Beam.city using a well-defined authorization flow, place an order, respond to a survey, fill out a form, open a Support Ticket or provide us with feedback on our products or services.
How do we use your information? (More details on how we use data collected from specific third party service refer below)
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the internet, or use certain other site features in the following ways:
To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
To improve our website in order to better serve you.
To allow us to better service you in responding to your customer service requests.
To administer a contest, promotion, survey or other site feature.
To quickly process your transactions.
To ask for ratings and reviews of services or products.
To follow up with them after correspondence (live chat, email or phone inquiries).
When authorized, how do we use/process your YouTube account data?
When you want to advertise of YouTube, we would request to authorize Beam.city for accessing your YouTube account.
This account data will be accessed and used in accordance with the Google APIs Terms of Service. Beam.city would use this access to:
To show the latest uploaded videos in app, so that you can view and select them to create YouTube ads.
To let you upload new potential YouTube ad videos
To assist users in creating or maintaining any asset information for their content uploaded via our Beam.city
To generate YouTube video performance reports from user channel, and provide comparative performance data for recent videos uploaded.
To manage the YouTube account on behalf of the user for uses specific to advertising services provided by Beam.city.
To sync and display the current membership information for users channel.
What are the policies specific to other advertising channels
Beam.city DNA support advertising to multiple channels. Advertising rules as defined by the specific channel can be referred below:
We do not use vulnerability scanning and/or scanning to PCI standards.
An external PCI compliant payment gateway handles all CC transactions.
We do not use Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use 'cookies'?
Help remember and process the items in the shopping cart.
Understand and save user's preferences for future visits.
Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
If you turn cookies off, Some of the features that make your site experience more efficient may not function properly.It won't affect the user's experience that make your site experience more efficient and may not function properly.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless users explicitly agree or opt in.
This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.
We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We have not enabled Google AdSense on our site but we may do so in the future.
California Online Privacy Protection Act
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Can change your personal information:
• By calling us
• By logging in to your account
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It's also important to note that we do not allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under the age of 13 years old.
We do not let third-parties, including ad networks or plug-ins collect PII from children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email, where applicable
• Within 7 business days
We will notify the users via in-App notification
• Within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
Welcome to www.Beam.city ("Beam.city"). Thanks for stopping by.
You can find an overview of our policies here.
You agree to comply with all the above when accessing or using our Services.
Beam.city is provided to you by Beam.city Incorporated, 95 Willowridge Road, Toronto Ontario, M9R 3Z5.
Your Account. In order to access and use some or a portion of the Services, you may be required to register with us, using your email address and/or a phone using your phone number.
The phone number you provide is your phone number, and the email address is your personal email address.
You are solely responsible for all activities that occur under your Account and on your phone or email account.
Therefore, you should lock your devices, and otherwise make it difficult to use by others.
If you believe your Account may have been compromised or misused, contact us immediately at Beam.city Customer Support.
Using Beam.city Services - For Retailers. You will post in the appropriate category or area and will not do any of the following bad things:
violate any laws or our Prohibited Content Policy;
be false or misleading;
infringe any third-party right;
distribute or contain spam, chain letters, or pyramid schemes;
distribute viruses or any other technologies that may harm Beam.city or the interests or property of Beam.city users;
impose an unreasonable load on our infrastructure or interfere with the proper working of Beam.city;
copy, modify, or distribute any other person's content;
use any robot, spider, scraper or other automated means to access Beam.city and collect content for any purpose without our express written permission;
harvest or otherwise collect information about others, including email addresses, without their consent;
bypass measures used to prevent or restrict access to Beam.city.
Abusing Beam.city Services. Please use the reporting system to tell us about any problems or offensive content so that together we can keep the Services site working properly.
We may limit or terminate our Services, remove hosted content and take technical and legal steps to keep users off Beam.city if we think that they are creating problems or acting inconsistently with the letter or spirit of our policies.
However, whether we decide to take any of these steps, remove hosted content or keep a user off Beam.city or not, we do not accept any liability for monitoring Beam.city, or ads, properties or for unauthorized or unlawful content on Beam.city or use of Beam.city by users.
Global Marketplace. Some of Beam.city's features display your product on other sites or our classifieds sites in other countries.
By using Beam.city Services, you agree that your products can be displayed on these other sites.
The terms for our other sites are similar to these terms, but you may be subject to additional laws or other restrictions in the countries where your postis posted.
When you choose to post to another site, you may be responsible for ensuring that it does not violate our other site policies.
We may remove your product if it is flagged on any of our sites, or if we believe it causes problems or violates any law or policy.
Fees and Services. Using Beam.city Services is generally free, and we take a commission on each sale that happens on our platform, or as previously agreed upon in writing. We may also charge fees for certain other Services.
If the service you use charges a fee, you will be able to review and accept that charge.
Our fees are quoted in local Currency (Canadian Dollars in Canada, US Dollars in the USA and so on, where possible).
We will notify you of changes to our fee policy by posting such changes on the site.
We may choose to temporarily change our fees for promotional events or new services; these changes are effective when we announce the promotional event or new service. Our fees are non-refundable, and you are responsible for paying them when they're due. If you don't, we may limit your ability to use the Services. If your payment method fails or your account is past due, we may collect fees owed using other collection mechanisms (for accounts over 180 days past due, you permit us to instruct PayPal to deduct the amount owed from your PayPal account balance).
Taxes associated with our Services will be collected when applicable. You agree to provide accurate address information necessary for Beam.city to comply with its obligations under applicable law. To the extent that such information is not provided, Beam.city will in its discretion determine and collect appropriate taxes.
You are solely responsible to collect and remit any applicable taxes resulting from the sale of your items or services listed on Beam.city.
Content. Beam.city Services contains stuff from us, you, and other users. You agree not to copy, modify, or distribute Beam.city Services, our copyrights or trademarks. When you give us content, you are granting us a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sub-licensable right to exercise the copyright, publicity, and database rights to that content. If you believe that your rights have been violated, please notify
Beam.city Customer Support and we will investigate the matter. We reserve the right to remove content where we have grounds for suspecting the violation of these terms or the rights of any other party.
Reporting Intellectual Property Infringements. Do not post content that infringes the rights of third parties. This includes, but is not limited to, content that infringes on intellectual property rights such as copyright and trademark (e.g. offering counterfeit items for sale). We reserve the right to remove content where we have grounds for suspecting the violation of these terms, our policies or of any party's rights.
Disclaimers and Limitations of Liability. The Beam.city Services are provided "as is" and "as available". You agree not to hold us responsible for things other users post or do.
You also agree not to hold us responsible for the payment processing of other service providers such as PayPal (each a "Third Party Payment Processor". For greater certainty, as applicable, if you link a Third Party Payment Processor account to your Beam.city Account, you acknowledge and agree that by making payments through Beam.city with that Third Party Payment Processor, you are bound by that Third Party Payment Processor's applicable terms and conditions, and we are not liable for any loss, claims or damages howsoever arising in connection with that third party's services).
As most of the stuff on the Beam.city Services comes from other users, we do not guarantee the accuracy, completeness, efficacy or timeliness of any postings or user communications or the quality, safety, or legality of what is offered. We also cannot guarantee continuous or secure access to our Services. Notification functionality in our Services may not occur in real time.
Such functionality is subject to delays beyond our control, including without limitation, delays or latency due to your physical location or your wireless data service provider's network. Accordingly, to the extent legally permitted we expressly disclaim all warranties, representations and conditions, express or implied, including those of quality, merchantability, merchantable quality, durability, fitness for a particular purpose and those arising by statute. We are not liable for any loss, whether of money (including profit), goodwill, or reputation, or any special, indirect, or consequential damages arising out of your use of Beam.city, even if you advise us or we could reasonably foresee the possibility of any such damage occurring.
Some jurisdictions do not allow the disclaimer of warranties or exclusion of damages, so such disclaimers and exclusions may not apply to you.
Despite the previous paragraph, if we are found to be liable, our liability to you or any third party (whether in contract, tort, negligence, strict liability in tort, by statute or otherwise) is limited to the greater of (a) the total fees you pay to us in the 12 months prior to the action giving rise to liability, and (b) 50 Canadian Dollars.
Indemnification. You will indemnify and hold harmless Beam.city and its affiliates and our and their respective officers, directors, agents and employees (each an "Indemnified Party"), from any claim made by any third party, together with any amounts payable to the third party whether in settlement or as may otherwise be awarded, and reasonable legal costs incurred by any of the Indemnified Parties, arising from or relating to your use of the Beam.city Services, any alleged violation by you of the applicable terms, and any alleged violation by you of any applicable law or regulation. We reserve the right, at our own expense, to assume the exclusive defense and control of any matter subject to indemnification by you, but doing so will not excuse your indemnity obligations.
General. These terms and the other policies posted on Beam.city Services constitute the entire agreement between us and you, superseding any prior agreements. This agreement is governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein. We both submit to the jurisdiction of the courts of the Province of Ontario. This will not affect your statutory rights if you are a consumer and applicable consumer law requires application of another law for certain topics. If we don't enforce any particular provision, we are not waiving our right to do so later. If a court strikes down any of these terms, the remaining terms will survive. We may automatically assign this agreement in our sole discretion in accordance with the notice provision below (our assignment to an affiliate will not require notice). Except for notices relating to illegal or infringing content, your notices to us must be sent by registered mail to:
We will send notices to you via the email address you provide, or by registered mail. Notices sent by registered mail will be deemed received seven days following the date of mailing. We may update this agreement at any time, with updates taking effect when you next use the site or after 30 days, whichever is sooner. No other amendment to this agreement will be effective unless made in writing, signed by users and by us. Send questions, comments or complaints to
Beam.city Customer Support.
Application Use. Beam.city grants you the right to use the Application for your personal use, or as an approved designate or a registered business entity. You must comply with all applicable laws and third party terms of agreement when using the Application (e.g. your wireless data service agreement). The Application may not contain the same functionality, across devices (IOS vs. Android vs. Website). Your download and use of the Application is at your own discretion and risk, and you are solely responsible for any damages to your hardware device(s) or loss of data that results from the download or use of the Application.
Intellectual Property – Applications. Beam.city owns, or is the licensee to, all rights, titles, and interest in and to its Applications, including all rights under patent, copyright, trade secret, trademark, and any and all other proprietary rights, including all applications, renewals, extensions, and restorations thereof. You will not modify, adapt, translate, prepare derivative works from, decompile, reverse-engineer, disassemble, or otherwise attempt to derive source code from any Application and you will not remove, obscure, or alter Beam.city's copyright notice, trademarks or other proprietary rights notices affixed to, contained within, or accessed in conjunction with or by any Beam.city Application or Service.
Additional Terms. Additional terms and conditions that apply to you based on the mobile device the Application is installed on:
iOS – Apple
Beam.city grants you the right to use the Application only on an iOS product that you own or control and as permitted by the Usage Rules set forth in the App Store Terms of Service.
Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the Application.
Apple is not responsible for the investigation, defense, settlement, and discharge of any third party intellectual property infringement claim.
Apple is not responsible for addressing any claims by you or any third party relating to the Application or your possession and/or use of the Application, including but not limited to: (a) product liability claims; (b) any claim that the Application fails to conform to any applicable legal or regulatory requirement; and (c) claims arising under consumer protection or similar legislation.
In the event of any failure of the Application to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price, if applicable, for the Application to you; and to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the Application.
The following activities are prohibited from Beam.city:
Posting an item if you are not located in Canada.
Posting an item for sale that is not located in Canada.
Posting an item for sale that is illegal to own, buy or sell in your area of residence.
Posting an item for sale that is in the prohibited items and services list.
Posting posts using multiple different accounts.
A post containing a list of keywords not directly related to the item being sold.
A public post in languages other than English and French. These are not prohibited in private listings.
A post containing adult, mature or erotic content. Personals are not allowed.
A post that defames anyone or contains "hate speech".
A post in an incorrect or misleading category or with misleading information.
A post that violates Beam.city's Category level access and usage policy in any category.
Posting Business or Professional goods or services as a Private Seller, Owner, or Individual. You must Post in your business or professional capacity in these scenarios.
Any posts that do not comply with Beam.city policies will be disabled or removed. Additionally, users who violate such policies may be blocked from using Beam.city in the future.
Our general rule is that you may not list, buy or sell items or services that are illegal to own, buy or sell in your province of residence, or that are not bought or sold in compliance with applicable laws and regulations.
You are responsible for ensuring compliance with all applicable laws relating to the item you list, buy or sell.
Frequently asked questionsFAQs
Is this software or consulting?
Beam.city DNA is an A.I. enhanced software as a service platform that enables omnichannel ad automation at brand scale. If you want consulting help for your specific advertising need, we can help but that is not our focus.
What is an ad network?
An ad network is a website, or collection of websites where advertisers can publish their ads using shared rules. For example Facebook and Google adwords are large ad networks that reach billions of people online every month.
Who is this for?
Beam.city DNA is easy enough for advertising novices to get started fast, and sophisticated enough so veteran advertisers can get dramatic performance improvements in days.
It works great for brand awareness, to drive physical interactions or transactions for e-Commerce, lead generation, app installs or SaaS. How will you use Beam.city DNA today?
How do I get started?
1. Click on the 'Get A Demo' button.
2. Fill in your contact details, including your email address and mobile phone number
3. Submit the access code you received by text
4. Congrats, your account is now enabled and ready to use
5. Fill out your company profile, add the company logo, set up your team members, then begin advertising! We will reach out to show you the ropes as soon as possible.
How much effort is this?
With Beam.city DNA, you need 10s of actions to make high performing ads on one or more ad networks. This is 100 times fewer actions that in takes on the native tools out there.
Do I need to monitor my ads
Thanks to DNA, when you create your promotion, the platform will publish & monitor your ad performances in real-time for you, adjusting to impressions, click throughs and costs across 8 dimensions
2. Period of the Day.
3. Online Ad placement.
4. Location of person who sees the ad.
5. Demographics (Age & Gender).
6. Device (Mobile, Desktop).
7. Ad Content.
8. Ad Category/Topic.
DNA spots more patterns & opportunities each hour than most people can adjust to in a several days.
What kinds of hidden insights can Beam.city DNA give me?
Beam.city will reveal Interest & behavior level statistics that you do not have. Not just the cost, impression & click throughs per interest, but also the breakdown on demographics, devices, placements, schedules and much more.
This will help you answer the question: "Which personas gravitate to my message when paired with this keyword or interest?". The answer to this question will cut up to 83.33% of wasted ad-spend.
Congratulations. Once you are signed up, you will need to upload the media you need for ads & any ad campaigns from Google & facebook you want to test against. Other things to consider include payment, audiences, your team and more.
Do I get help Onboarding?
All signups get a complimentary session explaining the user interface, functionality and where to find help in the platform.
Costs & Free trial
Pay for the A.I. driven functionality you want, combined with a small percentage of your ad-spend. This allows you get more done & better at every budget level.
What kinds of results are typical?
For small businesses that are novices to advertising, we have experienced up to 36 times more click throughs at a third of the cost (100 times better results).
For brands that have marketing teams, we have helped them get up to 6 times better results in 3 days.
In 1 minute, you can create promotions to run on the top social, search and display networks, freeing up hours (or days!) so you can spend more time on creative activities, and analysis.
Fill in your contact details, including your email address and mobile phone number
Submit the access code you received by text
Congrats, your account is now enabled and ready to use
Fill out your company profile, add the company logo, set up your team members, then begin advertising! We will reach out to show you the ropes as soon as possible.
Can you help me set up my account?
Yes! You get a complimentary onboarding that guides you through the user interface, all the functions of Beam.city DNA, and instructions for getting further support.
How do I start publishing campaigns?
Upload your media - photos, videos, etc...
If you have existing campaigns from Google and Facebook, import them into DNA.
Set up an audience for your campaigns. Use various demographics parameters or use our preset audiences.
Choose the channels you want to advertise on, and set budgets.
Beam.city DNA will publish your ads, monitor them in real-time and adjust them to improve your results.
Can I use existing campaigns in the DNA platform?
Yes! You can easily import previous campaigns from Facebook and Google Ads. In addition, DNA can help you improve results of campaigns you've already started running.
How often do I need to monitor my ads?
As often as you like or not at all! You can keep a close eye on your campaign performance, but we believe your time is better spent elsewhere...
After publishing your campaign, DNA will monitor your ad performance in real-time and adjust settings across a number of dimensions to improve your results.
A quick look at your report will show you comprehensive data about your ads.
What can Beam.city DNA tell me about my customers?
DNA provides exclusive statistics about your audiences and gives detailed behavioural insights.
Along with cost per click, click-through rate and impressions, you can view extensive data on your customers':